About

General Information
I attended “George Chapman Technical Certification School and was awarded my certificate stating that I am a “Certified Archery Technician” in May of “2012″

My training was giving to me by a great guy!( Steve Van Zile ) Who happens to be a “PSE” engineer for the past 25 years.

I feel honored to have had the chance to work with Steve and his wealth of knowledge about archery and all of its intricate workings, as part of the training I not only received Steve’s knowledge I also gained his friendship and to this day I can call upon him if ever I find my self in over my head.

In April of “2013″ I attended “NFAA USA” Archery Instructor Training Class at Mudjaw Bowman archery of Ohio where I received my Level 1 Archery Instructor Certificate.

I am looking forward to obtaining my level 2 Archery Instructor Certificate here in the near future.

1. VISION
Absolute Archers… To be the Ultimate archery shop in the area by offering top of the line service, product, experience and atmosphere

2. MISSION
Absolute Archers… Strives to build a close working relationship with the community and its young people with the hopes to preserve Archery through youth programs, as well as offering the best shooters experience out there for the well seasoned archers of the community.

3.BRAND ESSENCE OR BIG IDEA
the core idea behind “Absolute Archers” is to offer up to the community not only the finest product line/lines on the open market to date, but also enriching the “family” quality of life by offering up the training and the right atmosphere needed to nurture “family” bonding.

4. BRAND ATTRIBUTES
the brand name line that “Absolute Archers” stands behind are world renowned yet come from some of Americas finest bow makers in our county….example( Mathews / Hoyt / Bow Tech) to name a few

6. GUIDING PRINCIPLES / KEY BELIEFS
the Guiding principles behind “Absolute Archers” is not only to bring the best product to the customer at bottom line prices but to create return business with the quality of product as well as the quality of the staff/customer one on one experience and attention to personal detail of ever customers needs

7. TARGET AUDIENCE
“Absolute Archers” target audience ranges for 5 years of age to an open ended age range, this encompasses both hunter and competition shooters alike.

9. KEY COMPETITORS
“Absolute Archers” competitors consist solely with other shooting ranges in the local area which are few and far between. the defining difference in comparison of “Absolute Archers” to other local competitors will surely rest in the layout and design of the 3D course as well as its indoor accommodations allowing for year round use.

10. COMPETITIVE ADVANTAGE
“Absolute Archers” competitive advantages will be that of such said indoor 3D course combined with it location , competitive pricing , service and the great attention to detail.

11. STAKEHOLDERS
aside from the investment aspect of “Absolute Archers” one of the biggest Beneficiaries of this business will be the youth of the community starting with one of my dream of involving the ” boy and girl club in the local area.

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